“Yes, we’re going to present ourselves on the Masters of Lxry, can you come up with a creative idea for our stand?” Of course we can. But how do you get the attention of the crowd as an investment fund when it only seems to have eyes for those luxury cars, boats, clocks, dresses and paintings?
The answer is cold hard cash! We go completely Scrooge McDuck and put a pallet with 1 billion euros in our modest stand. If that is not a conversation starter, then we don’t know what is. For the love of money!