The main argument for using voice is the speed. You simply ask a question faster than you enter it on a keyboard or through texting. Moreover, you no longer need fingers, which is handy if you are in the car or on a bicycle or are just working on your favorite embroidery. And what about the group of 250,000 Dutch with a visual impairment?
At Martin and Lewis we follow these developments with great interest and meanwhile the first customer has also been launched in the audio search domain: Care Plus is now also available on the Google Assistant and in the near future this function will be expanded so that more knowledge and information becomes available to consumers through voice. Care Plus now also contributes to safe travels and great stories via the Google Assistant.
After the successful campaign in 2018 , it was time to tackle matters bigger and further strengthen the (online) authority. Together with Care Plus® we have fully examined their brand identity. This translates into a complete new website in multiple languages that is much more based on the needs of the visitor instead of presenting products only. In addition, a great deal of new content, advertisements and extensive online campaigns (display, video, social) and a new packaging line that was tested in collaboration with partner Validators for shelf presence, were worked on.
And there is more to tell about this brand because the entire Care Plus® team is also on a mission to defeat malaria. We are also happy to help with this, because a disease that makes millions of people sick every year and is responsible for more than 400,000 deaths a year must be fought hard.
In the past, we have often suggested to a client to work performance based. The initial response we always got was positive, but then this approach often failed because of the fact that a customer was not allowed to share company numbers, which is of course necessary to be able to pay for performance based. How nice that we now have a client who can share his numbers and therefore opts for performance-based.
The RBA fund is a fund of Stuiver Asset Management and they go pretty well on the stock market. We have developed the new identity for this RBA fund and also redesigned the website. The RBA fund is the smart alternative to saving, because with an interest rate close to 0, your savings account grows slower than your 14 year old brother’s moustache. But on the other hand investing obviously comes with risks. These guys have come up with something smart and more and more people know how to find this fund.
The first campaign is being prepared with the aim of converting as many leads into new customers and grow the existing clients. In addition, there are a number of events on the program that should also ensure more conversion.
At first glance, you may almost think that this can only contribute to the funeral industry. Unfortunately this is not the case, unless of course you dare to be distinctive, know your target group and know how you can touch them in their hearts. Because let’s be honest, your own funeral is not exactly a subject that you would like to think about. But not thinking about it at all is not the smartest thing to do either. The question that PC Uitvaart – and many other funeral organizations – struggle with is how you can reach your target group where it comes to funeral arrangements and insurances.
That is a challenge to sink our teeth into. Together with media agency Zuiver, we worked out a campaign in which we directly addressed the target group, which was a bit different than expected, with recognizable texts. The campaign was rolled out to print, online, social, radio and TV.
Martin and Lewis was responsible for the strategy, concept and production of all campaign elements. Moreover, we gave PC Uitvaart a number of new insights based on their own data and applied this to this campaign.