Running without legs? Javelin throw without arms?

Running without legs? Javelin throw without arms?

It sounds like the start of a bad joke: running without legs or javelin throwing without arms. But nothing could be further from the truth. There are many disabled people in the Netherlands who, despite their disability, want to enjoy a good workout. This is usually recreational, but there are also real top athletes among them who compete with each other at national and international competitions.

At Martin and Lewis we find it important and exciting to use our knowledge and skills for a good cause. The Handicapped Sports Fund relies heavily on donations and if we can help to increase the number of donors, that is a rewarding task.

Marco Huisman

Creative Director / Partner, Martin and Lewis

The Handicapped Sports Fund supports non-profit sports organizations. So that everyone with a disability, close to home, gets the opportunity to exercise. We think this is a great initiative and we are proud that we are going to help the Handicapped Sports Fund to strengthen their brand and to increase the number of donors. So that even more athletes with a handicap, close to home, have the opportunity to exercise.

1 billion euros on display at the Masters of Lxry.

1 billion euros on display at the Masters of Lxry.

“Yes, we’re going to present ourselves on the Masters of Lxry, can you come up with a creative idea for our stand?” Of course we can. But how do you get the attention of the crowd as an investment fund when it only seems to have eyes for those luxury cars, boats, clocks, dresses and paintings?

The answer is cold hard cash! We  go completely Scrooge McDuck and put a pallet with 1 billion euros in our modest stand. If that is not a conversation starter, then we don’t know what is. For the love of money!

New project manager in da house: Rosalie Visser!

New project manager in da house: Rosalie Visser!

Oh joy. Happy faces on the Bloemgracht. Rosalie Visser has been working with us for a few months now and fits nicely into the team. One of the challenges of growing a team is to make sure it stays a team. Managing a project here, setting up a social campaign there and servicing our clients. Rosalie also knows her social media channels and has created her share of content in previous jobs. This combines very well with her role of project manager. And if you call our office, you might get lucky and get her on the phone! What’s not to like about that?
Ok Google, are you talking to me? Care Plus on the Google Assistant!

Ok Google, are you talking to me? Care Plus on the Google Assistant!

“This Voice Search thingy is going to be big, mark my words.” Now we know “big” is a stretchable concept, but it is undeniable that searching with voice is on the rise. In the US, more than a third of all households already have a smart speaker at home, and in the Netherlands this figure rises to 10%. And let’s not forget the mobile devices. Young people and their cell phones in particular enjoy it.

The main argument for using voice is the speed. You simply ask a question faster than you enter it on a keyboard or through texting. Moreover, you no longer need fingers, which is handy if you are in the car or on a bicycle or are just working on your favorite embroidery. And what about the group of 250,000 Dutch with a visual impairment?

At Martin and Lewis we follow these developments with great interest and meanwhile the first customer has also been launched in the audio search domain: Care Plus is now also available on the Google Assistant and in the near future this function will be expanded so that more knowledge and information becomes available to consumers through voice. Care Plus now also contributes to safe travels and great stories via the Google Assistant.

Building a strong brand while figthing malaria at the same time.

Building a strong brand while figthing malaria at the same time.

Care Plus® has been the market leader in healthy and safe travel for more than 25 years. Whether you go out in the local countryside, go on holiday in Europe, or travel to a tropical destination: Care Plus® is there for the best advice, tips and products for a carefree journey!

After the successful campaign in 2018 , it was time to tackle matters bigger and further strengthen the (online) authority. Together with Care Plus® we have fully examined their brand identity. This translates into a complete new website in multiple languages ​​that is much more based on the needs of the visitor instead of presenting products only. In addition, a great deal of new content, advertisements and extensive online campaigns (display, video, social) and a new packaging line that was tested in collaboration with partner Validators for shelf presence, were worked on.

And there is more to tell about this brand because the entire Care Plus® team is also on a mission to defeat malaria. We are also happy to help with this, because a disease that makes millions of people sick every year and is responsible for more than 400,000 deaths a year must be fought hard.