Pon Power solar panels: our yellow just got a lot greener.

Pon Power solar panels: our yellow just got a lot greener.

We know Pon Power mainly from the large and heavy work: aggregates, excavators, bulldozers, cranes and asphalt pavers. And let’s be honest. These large diesel guzzlers simply do not have energy class A. But Pon Power is on the move when it comes to the environment, and this originally Dutch company now also has a department that produces and installs solar panels. No Chinese Alibaba quality, but solid stuff with reliable Dutch top service. As if it was always there!

Now the dutch need to know this, also the companies and entrepreneurs. And you don’t wrap news like this in a standard print ad with an installer holding a solar panel in his hands, right?

Exactly, we thought so too! So this needs to be more distinctive and creative, maybe tickle your funny bone a little bit. And if the customer dares to do it, your ad should actually be a centerfold in that business magazine or at least on a tile … ha!

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New packaging for all Care Plus products

New packaging for all Care Plus products

In addition to the campaign work, the development of POS material and a completely new website, Martin and Lewis has also developed a new packaging line for the Care Plus brand.

This process was carried out in close collaboration with the Care Plus team, where it was important that the entire line received a ‘refreshment’ without losing reference with the old packaging completely.

Basic principles of design

Designing a new packaging line is an intensive process, especially if so many factors have to be taken into account. This includes the aforementioned requirements, brand recognition, mandatory on-pack information, legibility, category classification, format, use of materials, different languages, good visibility on the shelf and, of course, understandable information for the consumer. A lot of knowledge and expertise is needed to take this into account in a packaging line with more than 100 SKUs.

Cost savings through more efficient purchasing and production

Not only was a design made for the new packaging line, we also sat down with Care Plus and the printers to achieve a more efficient way of production. This resulted in savings of more than 20%!

Design and test

To know whether the new line would meet the principles, the help of research agency and business partner Validators was called in to test various design variations of the packaging. With the data obtained from these studies, the designs were further optimized.

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Research into layout, design, typography and materials
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New line of icons for all packaging
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Research on attention value, brand recognition, viewing focus and shelf presence for the new packaging.

Packaging photography and 3D

For the new packaging, photography was not chosen, as is usually the case. It was 3D modeling instead. Certainly for the products that are often used in different media, this has a number of advantages when properly addressed:
 

  • Products can be delivered quickly and easily at any angle without having to re-enter the studio
  • Products in series are always at exactly the same angle and in the same light
  • Products can also be animated for use in video
  • Special requests from customers or partners can be met quickly and easily, whether for print or online
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One of the packages as the final render. Ready for digital application and in print.
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Buy One, Give One

The Care Plus team is not only busy with supplying products and providing information. No, there is another thing that drives the team in Almere: the worldwide elimination of malaria. This disease makes millions of victims every year and kills more than 430,000 people every year, including many children. This must stop! The Buy One, Give One program contributes to the goal of a malaria-free world by 2030 and is so important to Care Plus that it has been included on every new Care Plus product package: malariafree2030.org

Result

The result is a balanced design that is completely contemporary and does justice to what the Care Plus brand stands for: professional, clear, accessible and understandable. Despite the fact that there is a lot of information on the various product packaging, we have succeeded in putting a clear line in it by consistently implementing the choices made.

1 billion euros on display at the Masters of Lxry.

1 billion euros on display at the Masters of Lxry.

“Yes, we’re going to present ourselves on the Masters of Lxry, can you come up with a creative idea for our stand?” Of course we can. But how do you get the attention of the crowd as an investment fund when it only seems to have eyes for those luxury cars, boats, clocks, dresses and paintings?

The answer is cold hard cash! We  go completely Scrooge McDuck and put a pallet with 1 billion euros in our modest stand. If that is not a conversation starter, then we don’t know what is. For the love of money!

Ok Google, are you talking to me? Care Plus on the Google Assistant!

Ok Google, are you talking to me? Care Plus on the Google Assistant!

“This Voice Search thingy is going to be big, mark my words.” Now we know “big” is a stretchable concept, but it is undeniable that searching with voice is on the rise. In the US, more than a third of all households already have a smart speaker at home, and in the Netherlands this figure rises to 10%. And let’s not forget the mobile devices. Young people and their cell phones in particular enjoy it.

The main argument for using voice is the speed. You simply ask a question faster than you enter it on a keyboard or through texting. Moreover, you no longer need fingers, which is handy if you are in the car or on a bicycle or are just working on your favorite embroidery. And what about the group of 250,000 Dutch with a visual impairment?

At Martin and Lewis we follow these developments with great interest and meanwhile the first customer has also been launched in the audio search domain: Care Plus is now also available on the Google Assistant and in the near future this function will be expanded so that more knowledge and information becomes available to consumers through voice. Care Plus now also contributes to safe travels and great stories via the Google Assistant.

Building a strong brand while figthing malaria at the same time.

Building a strong brand while figthing malaria at the same time.

Care Plus® has been the market leader in healthy and safe travel for more than 25 years. Whether you go out in the local countryside, go on holiday in Europe, or travel to a tropical destination: Care Plus® is there for the best advice, tips and products for a carefree journey!

After the successful campaign in 2018 , it was time to tackle matters bigger and further strengthen the (online) authority. Together with Care Plus® we have fully examined their brand identity. This translates into a complete new website in multiple languages ​​that is much more based on the needs of the visitor instead of presenting products only. In addition, a great deal of new content, advertisements and extensive online campaigns (display, video, social) and a new packaging line that was tested in collaboration with partner Validators for shelf presence, were worked on.

And there is more to tell about this brand because the entire Care Plus® team is also on a mission to defeat malaria. We are also happy to help with this, because a disease that makes millions of people sick every year and is responsible for more than 400,000 deaths a year must be fought hard.

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Stock traders go for performance based. Ok, let’s do this!

Stock traders go for performance based. Ok, let’s do this!

In the past, we have often suggested to a client to work performance based. The initial response we always got was positive, but then this approach often failed because of the fact that a customer was not allowed to share company numbers, which is of course necessary to be able to pay for performance based. How nice that we now have a client who can share his numbers and therefore opts for performance-based.

The RBA fund is a fund of Stuiver Asset Management and they go pretty well on the stock market. We have developed the new identity for this RBA fund and also redesigned the website. The RBA fund is the smart alternative to saving, because with an interest rate close to 0, your savings account grows slower than your 14 year old brother’s moustache. But on the other hand investing obviously comes with risks. These guys have come up with something smart and more and more people know how to find this fund.

The first campaign is being prepared with the aim of converting as many leads into new customers and grow the existing clients. In addition, there are a number of events on the program that should also ensure more conversion.

website: https://www.rbafonds.nl

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