Björn Borg has launched a new line of sportswear. The performance underwear line is part of this and ensures that you feel more comfortable while exercising.

The animation explains how the technology of performance underwear works and what the advantages are compared to cotton underwear.

An innovative product needs an animation that emphasizes this in a visual way. We used motion capture and the necessary (3D) software to arrive at the final result. Not only on TV and online, but also in-store on the narrow casting system.

Change your Game with performance underwear from Björn Borg.