In addition to a large number of private individuals, ONVZ also had many companies as clients. These companies offered their employees a collective health insurance policy. ONVZ’s briefing was to come up with an idea that could reach both decision-makers and employees at companies in a relevant and original way. Their USP was the free choice of hospital for their clients.
FOR THE DECISION-MAKERS
ONVZ was the first health insurance company to offer the free choice of hospital in its package. To make clear what this meant for their corporate clients, we provided a special lunch. The ONVZ account managers made lunch arrangements with the companies, but the offered lunch had no menu to choose from, but a standard lunch with a cheese sandwich, coffee and a cup of milk. Quite annoying if you are not allowed to choose, right?
This approach scored well among customers because we raised the point of free choice in a low-threshold but very clear and direct way. The result was a well-filled agenda with meetings for ONVZ.
When the agreement was made and ONVZ visited a company, they came not only for the decision maker but also for the employees. ONVZ had so-called mobile Wellness Points with which an employee could have a short health check on the spot. This promotion also received a lot of sympathy from the client side.