Awesome, a brand that completely underestimates its own viral power. We made that clear with our Press to Play campaign. Media budget? The brand name Playboy IS the media budget! Just go viral, also in non targeted countries like Poland and Brazil. Bunny Power!

The interactive YouTube video that we came up with and produced, went well on the viral online lines. In this video it was all about making choices to ultimately score the chick girl of your dreams. With a healthy boost of self-confidence, that should also be possible in the real world. Press to play!