Starting a campaign by fooling everyone and his mother, easier said than done. We kind of apologize to De Telegraaf, Algemeen Dagblad, Brabant Brabant, Dumpert, de Gelderlander, Wereld Natuurfonds, Stichting Wolven in the Netherlands and all the others media that fell for it, but it was a for a good cause. Because how do you draw attention to an almost invisible animal that is only a few millimeters in size but is actually the most dangerous to humans? By using an animal of which people think it is dangerous.


With dangerous animals, people in the Netherlands quickly think of a shark, a wolf or, in this case, a rare golden jackal. These animals are harmless and shy and the chance that you will be bitten by a wolf or a jackal is therefore negligible. How different is this with the tick, which is responsible fo over 1.2 million bites every year in the Netherlands alone! Ticks can transmit Lyme disease with their bites or cause meningitis and are therefore actually dangerous for humans.