Finally a real store in Amsterdam, without Swedish rubber meatballs and a ball pit. What is Hip is the answer to the Billy, the Pax, the Kallax and the Ludde. Three stores are already packed with hip stuff for your home. Now there’s no longer an excuse for sitting in a tasteless interior unless you choose to do so yourself. Moreover, you will receive helpful advice that can really make a difference and is more than “I also have this at my own home”. What a relief, so hop on that bike or jump on that tram and stop by!

And of course the introduction of such a glitzy shop in our capital, must be accompanied by a sizzling Amsterdam campaign. So we took care of that. In addition, the What is Hip team is also enjoying social channels with a growing crowd of fans. Nice goings!